In a world of high competition, businesses are taking all extremes to get ahead. Your business may possess a high quality of service but if you can’t advertise effectively, you will find your company in the red. I am going to share with you some key elements to include in your print advertising that will give you an edge above your competition.
First, you will need an ad design that will stand out among others. Some companies get it in their head that the ad should fit the particular industry format they fall in. This is not necessarily true because the goal of effective advertising is to grab your consumer, persuade the consumer to engage with it and leave a positive impression. You can find ads like this on websites like Garrett Burke Entertainment.
Second, there is a list of elements that I have personally found very rewarding in print advertising. Some items you will like to include on your ad, aside from the obvious, are a QR code, website, something free, Facebook and Twitter icons. You can even include your Twitter follow name, mine is @GarrettBurkeEnt. If you don’t know what some of these terms are or don’t understand the importance, I will fill you in with the details.
QR codes are key because consumers with smart phones can simply scan it and the QR code will take them directly to the website page of your choosing. Combining this with a free offer is a excellent method to capture emails. For example, “Scan here or go to [website] to get your free eBook on understanding finance.” Applying this process will persuade your consumer to engage with the advertisement, take them to the website, capture there email and lower your cost in materials because you gave them a eBook versus a paperback.
Indicating that you are listed of Facebook and Twitter is vital. Social networking has been growing more and more each day. I can’t remember the exact numbers off top of my head but this is what I can tell you, millions are registered on Facebook and Twitter. After some prolonged research, I found that a high percentage of consumers spend most of their time on cell phones checking Facebook and Twitter. If a customer links up with you on one of these social networks, it builds your list and will allow you to broadcast to them specials and other information.
By Garrett Burke